Simpli Human — youth mental wellbeing app
Owned MVP scope and delivery for a youth wellbeing app, shipping journaling, mood tracking, and monetization flows in 8 weeks.
The Challenge
The team needed to move quickly from concept to a credible first release without losing clarity on product value, audience needs, or launch scope.
The Approach
I defined the MVP scope, aligned design and development around the core experience, and kept execution focused on the highest-value launch features.
The Outcome
The app shipped in 8 weeks with journaling, mood tracking, and ad-supported flows live, giving the team a usable first release instead of a prototype.