Taking a wellbeing MVP to launch in eight weeks
A youth wellbeing app delivered from MVP scope into an eight-week launch with core product and monetization flows live.
Problem or opportunity
The team needed to move quickly from concept to a credible first release without losing clarity on audience needs, product value, or launch scope.
My responsibility
I owned MVP scope and delivery, aligning design, development, QA, marketing, vendor, and community work around the release.
What I shaped and delivered
Defined the launch scope, kept the team focused on the highest-value experience, and coordinated delivery around journaling, mood tracking, and ad-supported flows.
Outcome
The app shipped in eight weeks with a usable first release instead of stopping at prototype stage.