All Work
Product, platform, strategy, and delivery work shaped from unclear starting points into scoped plans, working systems, and launch-ready releases.
Featured Case Studies
The clearest examples of hands-on product ownership, delivery leadership, and systems thinking.
Expense Assist AI
AI expense management product
An AI expense product moved from early concept through validation prototypes into a working implementation.
Outcome
The team moved from exploratory idea to a working expense product with validated workflow logic and a real implementation in place.
Simpli Human
youth mental wellbeing app
A youth wellbeing app delivered from MVP scope into an eight-week launch with core product and monetization flows live.
Outcome
The app shipped in eight weeks with a usable first release instead of stopping at prototype stage.
Mueen
bilingual accessibility audit platform
A bilingual accessibility benchmarking platform shaped around usability, audit workflows, and standards alignment.
Outcome
The work created a standards-aligned product foundation with bilingual UX built in from the start instead of treated as a later layer.
First Priority Electrical
digital transformation strategy
A practical digital transformation roadmap for a field-services business moving beyond fragmented manual operations.
Outcome
The company left with a concrete transformation roadmap for streamlining operations and moving toward smarter service delivery.
Supporting Work
Additional projects across platforms, portals, retail systems, and delivery environments.
KnowBeforeUGo
theme park booking experience
A launch-ready theme park booking experience coordinated across booking, content, and partner-facing delivery needs.
Outcome
Delivered a complete theme park booking experience with the core launch modules in place.
Project Assist AI
product assistant MVP
A product assistant idea scoped into a working MVP for early product teams.
Outcome
Launched a working MVP for early product teams.
Blocks Retail
retail operating system
A retail operating system developed from design to pilot across inventory, POS, and demand prediction flows.
Outcome
Delivered a functional retail operating system foundation with AI forecasting for early users.
Permanent Salon
salon commerce platform
A low-setup commerce and reporting platform for salon owners.
Outcome
Provided salon owners with a more complete digital commerce solution that was easier to deploy.
eGift360
digital gifting platform
A digital gifting platform with secure code generation, redemption tracking, and retail partner integration.
Outcome
Delivered a digital gifting experience that could integrate with retail partners.
Jobs and CV Portal
recruitment portal
A recruitment portal for job advertising, applicant profiles, and CV management.
Outcome
Delivered a tailored recruitment platform for recruiters and mid-sized companies.